Real Estate: Coldwell Banker Chesapeake Website Goes New Direction

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Coldwell Banker Chesapeake Real Estate is pleased to announce the launch of two new state-of-the art, fully-integrated websites. The new sites are more closely aligned with the brand’s strategic vision for a digital platform and growth through online marketing.

The launch of the new Coldwell Banker digital platform (www.ColdwellBanker.com ) is more than the launch of a website. Instead it brings a cultural shift to the industry as sellers, alongside their agent, will have the ability to be directly involved in the marketing of their home through emotion-based property descriptions, photos and videos. Buyers will benefit through enhanced sharing features and greater listing content than ever before seen in real estate! According to Google Analytics this URL generated 2.5 M total visits and 1.8M mobile visits following the launch in October.

Coldwell Banker Chesapeake recognizes that it must be both hyper-local and customer-centric in order to attract prospects to its local website (www.CBChesapeake.com). “Prospective buyers have access to a lot of information on national real estate portals such as Coldwell banker.com and Realtor.com”, says Hugh Smith, Broker of Coldwell Banker Chesapeake, “We have designed our new website to provide information to buyers and sellers of Eastern Shore real estate that they can’t find on the national portals. The website is tightly focused on the consumer, with all the functionality of a national portal, and instant access to locally knowledgeable sales associates.

The new website offers a modern and easy to navigate functionality as well as a content-rich site. Agent profiles give the consumer the opportunity to find a full-time professional agent who is knowledgeable about the specific area in which they are interested and who has a track record of results in any given property type. The individual listings and community pages provide consumers with local demographics, marketing information, and a wealth of knowledge on each property.

Hugh Smith, Coldwell Banker Chesapeake Real Estate’s Broker notes that this website utilizes the best features to keep consumers up to date on new listings and updated searches. “We think our website, along with our social media and digital marketing efforts, will help us quickly connect with our audience to provide an engaging customer service experience.”

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