Upper Shore Aging Joins Pioneering Fundraising Effort


Everyday, 10,000 people in the United States celebrate their 65th birthday. Many of these seniors across the country are in need of programs that provide meals and proper nutrition education that enhances their quality of life. However, despite the increased need for support, only two percent of funding from the nation’s largest grant makers is specifically focused on seniors.

That’s why Upper Shore Aging is partnering with GIVE65 to help seniors in Talbot County. GIVE65, a program of the Home Instead Senior Care Foundation, is the nation’s first and only crowd-fundraising platform focused exclusively on helping nonprofit organizations raise funds for programs and services benefiting seniors.

The funds from Give65 will be donated to Upper Shore Aging, Inc. to go toward their partnership with the St. Michaels Family YMCA, to fund congregate meals at the new “St. Michaels Senior Center”.

The seniors who participate in the meals program receive a nutritious and balanced meal, but also benefit from the opportunity to socialize with other seniors. Nutrition education is provided to encourage healthy eating and healthy lifestyles.

“Most people don’t realize how many seniors need assistance with proper nutrition,” said Childlene Brooks with Upper Shore Aging. “With GIVE65, we get to raise awareness of this issue in the hopes of engaging our community so we may ease the burdens that many seniors face at a time when they should be enjoying life to the fullest. These important financial gifts will help feed seniors in Talbot County and we’re pleased to partner with the Talbot YMCA and Home Instead Senior Care Foundation to help make that happen.”

Beginning July 11th, anyone who wants to support Upper Shore Aging’s mission, can visit GIVE65.org to learn more about the organization and make a secure, online donation. “Our Goal is $10,000!” says Brooks, “The first $5,000 in donations will be matched dollar for dollar! We also have the chance to receive an additional financial award of $10,000 based on how much we raise and how many individual donations are given” she continued. Donations ($10 minimum) are accepted starting at 7 a.m. July 11 until midnight, July 13 (CDT). Donors can also preschedule their donation July 1-10.

“Every gift makes a difference. From $10 to $1,000. And, the best part is, these funds will help at the local, grassroots level,” said Roger H. Baumgart, executive director of the Home Instead Senior Care Foundation. “We are pleased to partner with Upper Shore Aging, as they are an outstanding example of the efforts being done to make a positive difference for the safety, well-being and independence of seniors. Especially seniors most in need of our help and support.”

Upper Shore Aging was urged to apply for the grant by local Home Instead Senior Care franchise owners, Benjamin & Jenna Marchi. The Marchis say they were inspired to encourage Upper Shore Aging’s successful grant application after seeing firsthand, the joy and satisfaction that the congregant meals program brings to seniors in Talbot County. “These seniors have given us a great community to live in. Its only right that we give back to them when they need it most. We know that folks in Talbot County are very generous and we hope they’ll see the merit in this effort and ultimately participate!” says Jenna Marchi

To support Upper Shore Aging or learn more about GIVE65, visit GIVE65.org. All donations are 100% tax deductible in the United States.

For more information about Upper Shore Aging’s effort, visit www.give65.com/uppershoreaging or call 410-822-2869.

Home Instead Senior Care Foundation is proud to present GIVE65 – the first crowd-fundraising platform exclusively devoted to helping nonprofits raise funds online for programs and services that create hope for seniors. At GIVE65.org, selected nonprofit organizations across North America are invited to showcase projects and social service programs helping community members age 65 and better. Those who have a desire to help less fortunate, vulnerable seniors can visit GIVE65.org to share a secure, online donation in support of the featured nonprofit they choose. By combining technology and generosity, GIVE65 inspires greater charitable giving in support of seniors and those who care for them. Visit www.GIVE65.org to learn more.

Since its founding in 2003, Home Instead Senior Care Foundation has been helping less fortunate and vulnerable aging adults. The Foundation has invested nearly $2 million in nonprofit organizations serving seniors throughout the United States and Canada. The mission of the Foundation is to enhance the lives of aging adults and those who care for them. This mission is made possible, in part, thanks to Home Instead, Inc. as well as generous sponsors and donations from the general public. To learn more about the Foundation, visit www.homeinsteadseniorcarefoundation.org.

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world’s leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 14 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum from providing companionship and personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, it’s relationship before task, while striving to provide superior quality service.

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