Easton’s future looks increasingly coordinated — and confident. In our Spy check-in on Discover Easton, Town Council member Maureen Curry and Easton Economic Development Corporation (EEDC) Executive Director Holly DeKarske discuss how far the town’s economic development strategy has progressed and where it’s headed next. Both women describe a partnership between the Town and EEDC that’s stronger than ever, grounded in professional expertise and a shared vision for a thriving, walkable community.
Curry, who’s watched Easton evolve over three decades, points to a “synergy” that she says is unmatched in her time with the town — a team that’s data-driven yet rooted in local character. DeKarske adds detail to that picture: a new three-year strategic plan with measurable goals, advanced analytics tools like Placer AI to track event foot traffic, and a Main Street program that’s paying visible dividends in storefronts, landscaping, and civic pride.
Their conversation moves easily from the technical — key performance indicators and visitor movement data — to the personal, like the care that goes into decorating downtown or the excitement of showing visitors Easton’s library, art museum, and neighborhoods beyond the historic core.
This video is approximately four minutes in length.
Write a Letter to the Editor on this Article
We encourage readers to offer their point of view on this article by submitting the following form. Editing is sometimes necessary and is done at the discretion of the editorial staff.