Londonderry’s Toce & Smith Recognized as Face of Retirement on the Eastern Shore


Londonderry on the Tred Avon CEO Irma Toce and Director of Sales and Marketing Rachel Smith were named the Face of Retirement on the Eastern Shore by Baltimore Magazine for the second consecutive year.

“Londonderry continues to shine as a premiere active retirement community,” said Irma Toce, Londonderry CEO. “The incredible relationships between our residents and staff, paired with our amenities and programs in a beautiful waterfront setting in Easton, create a truly special place to enjoy retirement. Rachel and I are proud of the Londonderry community and its growing reputation for excellence across the Eastern Shore and throughout the region.”

Toce and Smith were recognized for their success and contributions at Londonderry and in their respective fields. From Baltimore Magazine:

“CEO Irma Toce and Director of Sales and Marketing Rachel Smith each bring something special to the independent-living community, Londonderry on the Tred Avon. Irma, who has more than 25 years of executive experience in the senior-housing field, understands the importance of helping seniors after her grandmother’s dementia diagnosis. Rachel, who grew up on the Eastern Shore, has extensive experience in senior-housing sales and marketing, and enjoys sharing her love of the Shore with others. Irma and Rachel believe the key to a high quality of life for seniors is a robust and vibrant lifestyle…”

About Londonderry on the Tred Avon

Londonderry on the Tred Avon is an intimate residential cooperative community for adults ages 62+, offering a variety of housing options from convenient apartments to spacious cottages among 29 acres, including 1500 feet of waterfront shoreline. For more information,visit

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