The ultimate goal of a manufacturing company is to develop a product so rare, so specific in purpose, and so difficult for competitors to replicate, that it catapults the business to a new level of profitability and growth. In truth, however, that kind of dynamic force remains elusive for the vast majority of the small manufacturers of the world.
Faced with the day to day business of holding their market position, lacking large research and development budgets, and always needing to adjust pricing to stay in the game, the small manufacturer’s real objective is to remain competitive with what they produce now rather than seek the holy grail of a transformational new product.
And since 1919, the LaMotte Chemical Company in Chestertown has been doing just that; selling high-quality testing equipment for such things as boilers, swimming pools, and drinking water. And while they have had some breakout products since the chemist, Frank LaMotte, started the business, the public perception of the company, especially as it relocated to the Eastern Shore in 1956 from Baltimore, was one of a reliable, if not particularly exciting, venture that makes a small range of products extremely well.
That might be one of the reasons the Arthur H. Thomas Company of New Jersey purchased the family-owned business in 1983. Its “steady Eddie” track record, with modest but consistent profit margins, could only be seen as a solid asset for a new parent company eager to branch out to include water testing in their portfolio of science testing equipment.
At least that was the plan as LaMotte’s president, David LaMotte (grandson of the founder), understood it, but that didn’t stop the small company from thinking about “the next great thing” in water testing. With the encouragement of Thomas, LaMotte staff continued to explore ways to use modern technology to improve the accuracy and speed of their testing methods.
Little did anyone know that after seven years of tinkering, all this effort would produce the kind of “wow” product other firms could only dream about. The development of the Waterlink Spin Touch unit has radically changed the future of both water testing and LaMotte Chemical at the same time.
Looking like an oversized CD player, and armed with specialized testing discs and Bluetooth controlled data collection, the Spin Touch can now test for up to ten different water conditions in less the 60 seconds and broadcast those results to regional and national databases just as quickly. The results have added over $12 million annually to LaMotte’s top line, created the need to add 30 new employees, build a 9,000 square foot expansion to the physical plant, and legally protect the Spin Touch’s design through the development of dozens of new patents. This success has also caused an entirely new spirit among LaMotte’s employees as they see their product become the equivalent of the iPhone for water testing throughout the world.
This video is approximately five minutes in length. For more information about LaMotte Chemical Company please go here.