As the pressure grows for nonprofit organizations to look at new ways to generate revenue as competition increases for philanthropic support, Fairlee Manor, the home of the Eastern Shore’s Easter Seals camp for those with autism and other disabilities, didn’t need to look further than the front door of their 250 sprawling acres on Fairlee Creek to add some needed cash flow to the 90 year old organization.
While from Mid-June to Mid-August is fully committed to serving their traditional clients and their families with Fairlee Camp, Easter Seals has recently made significant capital improvements to the campus to allow it to rent out the estate for weddings, family reunions and corporate retreats when the camp is not in session.
In this Spy interview, Ford Waggoner, who heads up the marketing for Easter Seals Delaware & Maryland’s Eastern Shore, talks about this new approach to monetizing this historic property to fulfill better its real mission.
This video is approximately four minutes in length
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