It’s going to be a busy summer for Dawn Collins. Collins, the promotions coordinator for the Mar-Del Watermelon Association, has an event planned for virtually every week of June and July.
Things get started June 11 in Chestertown, Md., when the association will hand out watermelon slices to about 700 cyclists and walkers at the midpoint of the two-day, 31-mile Chesapeake Challenge, a fundraising event put on by the Maryland chapter of the National Multiple Sclerosis Society.
“That’s a big highlight for them,” Collins said of participants. “They love us.”
On June 17, the association will serve watermelon and hand out pamphlets at its booth during the Delmarva Chicken Festival. Collins said the event in Georgetown, Del., should draw about 30,000 people.
“They’re putting an emphasis on healthy eating this year,” Collins said, “so they want us to talk about the health benefits of watermelon.”
Association member Coastal Growers LLC, Salisbury, Md., will have a booth June 25-26 during Safeway’s National Capital BBQ Battle in Washington, D.C. Mar-Del Watermelon Queen Jordan Calloway will help hand out samples during the event, which covers five blocks of Pennsylvania Avenue.
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