National Bohemian Beer Company today announced the rollout of its second annual summer Tabs for Crabs program, in which of-age consumers across the Mid-Atlantic can collect and return their National Bohemian beer tabs for a cause. For each red,crab-etched can tab that is collected and returned before October 1, National Bohemian will donate 10 cents to The Chesapeake Bay Foundation’s® local blue crab research and habitat restoration efforts, with a total maximum donation goal of $10,000.
The National Bohemian Tabs for Crabs program is underway in Maryland, Pennsylvania, Virginia, Delaware, North Carolina and Washington, D.C. Consumers are encouraged to save their red etched tabs found on 12oz. and 16oz. National Bohemian beer cans throughout the summer, or to start a community collection at their favorite local establishment where Natty Boh is sold. Collected tabs can be mailed or dropped off locally to National Bohemian Tabs for Crabs, 3600 O’Donnell Street, Suite 185, Baltimore, MD 21122 by October 1.
“The response we received from the 2017 inaugural Tabs for Crabs program was truly a testament to the importance of our Bay lifestyle,” said C-Mo Molloy, National Bohemian brand manager and Baltimore native. “We knew this would be a great partnership, but what blew us away was the overwhelming response of 85,000 Tabs for Crabs collected in the first year. We generated a whirlwind of buzz this spring around the launch of our new beer, National Bohemian Crab Shack Shandy, so we are hoping to harness that excitement to drive increased awareness and continue to give back to this beautiful place we call home,” added Molloy.
“Given the importance of a healthy Chesapeake Bay to our environment and regional economy, we are grateful that National Bohemian has stepped up as a leader in the community,” said Taryn Dwan of the Chesapeake Bay Foundation®. “Partnerships such as this allow us to promote our common mission and work to engage new audiences in the fight to Save the Bay.”
For more information, please visit NationalBohemian.com.
About National Bohemian Beer Company
National Bohemian Beer was first brewed in Baltimore, MD in 1885. Known by locals as “Natty Boh” this crisp, refreshing, & easy-to-drink American Lager inspires a lifestyle of true happiness when we choose to Live Pleasantly. Mr. Boh, the one-eyed, mustachioed face of the brand is recognized as the affable icon of fun & simple moments of joy around the Chesapeake Bay region. Supporting hometown sports and numerous local non-profits, Natty Boh is a staple of the local community in the Mid-Atlantic. Most recently, National Bohemian successfully launched its first new beer in over 30 years, a summer seasonal called Crab Shack Shandy that garnered 16M impressions during its first 14 weeks in market. To learn more, please visit NationalBohemian.com.
About Chesapeake Bay Foundation
Founded in 1967, the Chesapeake Bay Foundation (CBF) is the largest independent conservation organization dedicated solely to saving the Bay. Serving as a watchdog, CBF fights for effective, science-based solutions to the pollution degrading the Chesapeake Bay and its rivers and streams. To learn more, please visit cbf.org.