Rising Tide Partners Awarded State Funded County Campaign

Russell Granger

The Talbot County Health Department (TCHD) Prevention Office has awarded the development of its new and expansive media campaigns to Easton-based marketing communications firm Rising Tide Partners.

With specific focus on responsible alcohol and drug abuse issues, the TCHD projects are partially funded by the Maryland state Substance Abuse Block Grant (SABG) program. “We are honored to be bringing important life-affirming messaging to a community that has been so welcoming and supportive, both personally and professionally,” said Russell Granger, CEO of Rising Tide.

Granger moved his digital marketing agency to the Eastern Shore from Brooklyn several years ago when he inherited his father’s sales training business, then based in Easton. Using the methodology from his father’s critically acclaimed book, The 7 Triggers to Yes, the combined company now covers the full scope of customer communication through consulting, training, and creative services.

“It’s great for the area that media and technology firms like Granger’s are finding success here,” offered Dan Watson, who engaged Rising Tide to produce campaigns for the Bipartisan Coalition for New Council Leadership last year. “These kinds of businesses have a low carbon footprint, attract highcaliber talent, and contribute to both the cultural and commercial life of the region,” he said.

One of Rising Tide’s largest local accounts is Qlarant. Head of marketing for the Easton-based data science and technology firm, Pat Boos, echoed the enthusiasm for media communications proficiency so close to home. “We have clients and vendors nationwide,” she explained. “But to have the caliber of talent and experience Rising Tide offers right here in town is fantastic.” Rising Tide has produced print, digital, and video programming for Qlarant, as well as consulting on marketing and media strategy.

“Rising Tide did really wonderful work for Talbot County Empty Bowls,” added Naomi Hyman, the chair of the organization’s steering committee. “The TV spot they produced for airtime donated by Easton Utilities was even more than we’d hoped for. It was emotional. And it really helped us to get our message out.”

In addition to its growing regional client roster, which also includes Chesapeake Treatment Centers and the Chesapeake Film Festival, Rising Tide has both agency and training accounts nationwide, including top companies in pharmaceuticals, financial services, and technology.

Rising Tide specializes in customer strategy and brand, marketing, and media communications for commercial, political, and community campaigns. Design, production, and training to connect and engage people in more meaningful and profitable ways. Visit RisingTidePartners.com for more information.