Shore Bancshares, Inc. (NASDAQ: SHBI), parent company of Talbot Bank, CNB, Avon-Dixon Agency, Jack Martin & Associates, Elliott Wilson Insurance, Freestate and Son, and Wye Financial & Trust, today announced a new brand identity surrounding the tagline, “Good things are happening here.” The tagline will be supported by an integrated marketing campaign launching this month.
Shore Bancshares worked with Baltimore-based IMRE, a full-service marketing agency, to gain insight from Shore Bancshares employees and customers about current marketing and branding, opportunities for community involvement, and perceptions of the organization. The research reinforced the importance of the company’s community involvement and commitment to serve local businesses and residents.
“Based on our findings, we plan to reinvigorate and refresh the Shore Bancshares brand with a new personality that better reflects the tone of the company,” said Lloyd L. “Scott” Beatty, chief executive officer of Shore Bancshares. “Our new identity not only establishes a unified look and feel among our affiliates, but increases awareness of all the good things Shore Bancshares is doing in the communities in which we serve.”
To support the rebrand, Shore Bancshares unveiled a revamped website featuring a checklist of services that prospective customers can use to personalize the web experience and learn more about the services they offer throughout their community of companies. The website also features an interactive map where customers can read about company projects, events and employees who exemplify the company’s balance of local roots and deep expertise.
An advertising campaign featuring print, radio, online and outdoor advertising launches this month.
“Shore Bancshares employees live here and are members of the community,” said Beatty. “We understand the local environment and can offer residents individualized service to fit their specific needs.”
About Shore Bancshares, Inc.
Shore Bancshares, Inc. is a financial holding company headquartered in Easton, Maryland and is the largest independent bank holding company located on Maryland’sEastern Shore.
It is the parent company of two banks, The Talbot Bank of Easton, Maryland, and CNB; a registered investment adviser firm, Wye Financial & Trust; four insurance producer firms, The Avon-Dixon Agency, LLC, Elliott Wilson Insurance, LLC, Jack Martin and Associates, Inc, and Freestate and Son Insurance; a wholesale insurance company, Tri-State General Insurance Agency; two insurance premium finance companies, Mubell Finance, LLC and ESFS, Inc.
Additional information is available at www.shorebancshares.com.
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