For Marc Randall, the owner of Marc|Randall, a women’s apparel store on Dover Street, the bet has always been that will be a select group of women on the Mid-Shore who care enough about fashion and quality, and who also have the means to spend $250 for a sweater.
In fact, this business plan has been in effect for twenty-five years now. Starting in 1993, Marc, and three fellow investors, felt the time was right for a high-quality women’s clothes store in Easton. And on many levels, this calculation has turned out to be a significant success story. The store has attracted many patrons who are indeed willing to seek out exceptional quality and pay the relatively higher costs that go with its quality, as an extension of their sense of fashion and timeless appeal.
And this customer base has also been very devoted to Marc as well. Year after year, this unique band of loyalists, make it a habit to build seasonal wardrobes are built around Randall’s distinct sense of style. It is also not uncommon for Marc to experience the joy of seeing those sweaters and dresses passed down to daughters and granddaughters.
All of this should add up to a certain sense of security that the Marc|Randall store should be sustainable during this rapid change in the retail sector, but that doesn’t stop Marc from worrying that younger women will not carry on this tradition. With consumers forgoing quality and seeking lower prices, he can only hope that this great history of fashion on Dover Street will continue.
This video is approximately three minutes in length. For more information about Marc/Randall please go here.
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