The craft beer business was in its infancy when Adrian (Ace) Moritz started to work in the industry during the early 1990s in one of Vermont’s earliest local breweries, the Long Trail Brewing Company. It was hard to tell then that the local brew industry would become the booming business it has become, but it started a lifetime passion for Ace.
After leaving Long Trail, and deciding to leave a lucrative private sector career in New York, Ace and his wife decided to risk everything when they started Eastern Shore Brewing Company in St. Michaels in 2009 to follow his passion.
And over the course of the last nine years, Ace has learned a great deal about moving from the love of a home brewery to the complications and challenges that come with a full retail and wholesale operation. Those lessons have continuously change the business model as he continues to find the sweet spot between maintaining a sustainable business and remain competitive as craft beer takes over some of the smallest towns on the Eastern Shore.
This video is approximately six minutes in length. For more information about Eastern Shore Brewing please go here.