What do Hillary Clinton, Taylor Swift, Katie Couric, Lucille Ball, Martha Stewart, Mariah Carey, Venus Williams, Sally Ride, Dakota Fanning and Gloria Steinem have in common? They all were Girl Scouts.
And not only were they all Girl Scouts, but they have also spoken about those years as some of the most transformational in their lives in the last century.
Now the Girl Scouts have been called upon again to adjust and tweak their programs for an entirely new kind of girl.
As Anne Hogan, CEO of Girl Scouts of the Chesapeake Bay, point out in her Spy interview, this kind of transformation is not new. Over their almost one hundred years, they have always been one of the first organizations to adjust their strategies to remain relevant in the lives of young girls. While they use innovative new programs to recruit actively from the Mid-Shore’s increasingly diverse and multicultural communities, Hogan makes the strong case that the use of some of the Girl Scouts most traditional tools, like their iconic cookie sale every year, remain remarkably successful to teaching girls and young women leadership skills and helping them find their confidence to compete in an increasingly competitive world.
While they use innovative new programs to recruit actively from the Mid-Shore’s increasingly diverse and multicultural communities, Hogan makes the strong case that the use of some of the Girl Scouts most traditional tools, like their iconic cookie sale every year, remain remarkably successful.
This video is approximately four minutes in length.
For more information about the Girl Scouts of the Chesapeake Bay please go here. These Spy Community Profiles project is supported in part by the United Fund of Talbot County.
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