Some of the richest, most prominent, older, white men in the world are scrambling to find the best crisis management public relations help with the release of the latest three million documents in the never-ending Jeffrey Epstein saga.
The names that appear in the documents include some of the biggest names in finance, politics, law, and technology, including: Leon Black (age 74 founder/CEO Apollo Global Management), Elon Musk (age 54, founder Space X, Paypal, owns X), Larry Summers (age 71, former US Secretary of the Treasury/President Harvard University), Bill Clinton (age 79, 42nd President of the United States), Brad Karp (age 67, former Chairman Paul, Weiss and Rifkin), Former Prince Andrew (age 65), Peter Mandelson (age 72, formerly British envoy to the US), Howard Lutnick (age 64, Trump Commerce Secretary), Peter Attia (age 52, Longivity Expert) and of course Donald Trump (age 79) mentioned over 1700 times, among many others.
The celebrity name that appeared in the documents, which shocked me and many others, was Dr. Peter Attia. The Epstein files are not just about crime or guilt; they are about what proximity to power reveals about people.
Just because a person’s name appeared in the released documents does not mean they did anything criminal, but it does mean they have a big public relations problem. They have also been added, at least for now, to the list of people to be cancelled. How they handle themselves over the next year will determine their business future (if they have one). You know you are in trouble when your crisis management press release must include the sentence: “I had no knowledge of any criminal activity.”
The Epstein names released fall into three groups and should be treated differently: Group 1: predators who participated in criminal activity on Epstein’s isolated island or other properties (i.e., sex trafficking, sex with underage girls). They should go to jail.
Group 2: enablers who saw or intuited bad behavior was going on and said nothing. Several remaining chummy with Epstein before and after his indictment and sentencing, willfully blind to what was going on. Attia falls into Group 2. Group 3: includes individuals who attended panel discussions or other legitimate events as speakers or attendees, redefining the phrase “being in the wrong place at the wrong time.”
Attia is the hot social media guru in the health and wellness space. He is telegenic, articulate, a tad arrogant, with an “I’m the smartest guy in the room” vibe. Among his many gifts is the ability to synthesize a great deal of complex health data and present it effectively to support his thesis on longevity.
Attia authored the best-selling book Outlive: The Science and Art of Longevity. The book has sold over 3 million copies. I sent the book as a gift to good friends who would enjoy his scientific focus on how to live a long, healthy life. His top-rated podcast, Drive, has been downloaded 100 million times, and his YouTube Channel has over 1 million subscribers. He generates revenue from a subscription model ($2,500) and can charge $100,000 for a full longevity work-up targeting the ultra-wealthy. He was featured in a popular 60 Minutes segment and named a CBS News Special Contributor and Longevity Expert. Several of Attia’s media gigs and product partnership deals have already been cancelled as companies step away from Attia, who is now toxic.
What is taking years off Peter Attia’s professional life is the latest Epstein document dump, which names him 1,700 times, the same number of mentions as Trump. Attia’s email communications with Epstein include appalling, fawning, sexually tinged language. For example:
Attia: “Pussy is indeed a low carb. Still awaiting results on gluten content, though.”
Attia: “The biggest problem with becoming friends with you? The life you lead is so outrageous, and yet I can’t tell a soul.”
Attia’s longevity as the health guru of the moment is at an end. In his long-winded public response to the blowback from his emails, he described the emails as embarrassing, tasteless, and indefensible. Public humiliation does not seem enough. He is a doctor, for god’s sake, and showed horrible judgment. He met with Epstein many times, once, according to reports, ignoring his wife’s pleas to come to a hospital where his infant son was being treated. Attia was seduced by Epstein’s power, money, lifestyle, and network of very wealthy, connected individuals, who could help him climb the social ladder faster and fuel his growing longevity business and celebrity.
Lost in the noise are Epstein’s victims—the underage girls trafficked to satisfy powerful men. While reputations scramble for cover, the people most harmed remain an afterthought.
So what is next for Attia and others with a Scarlet Letter E, the new symbol for shame, emblazoned on their reputations? Many of the older men named are very wealthy and will simply disappear from public life (e.g., Larry Summers, Leon Black). In contrast, others, like Attia, will bide their time, hoping for redemption and an opportunity to be relevant again.
The Epstein files have revealed the powerful people who believed that ambition overrides moral judgment, that success excuses silence, and who now must live with the reputational wreckage. Crisis management may be booming, but moral clarity remains in short supply.
Hugh Panero, a tech and media entrepreneur, was the founder and former CEO of XM Satellite Radio. He has worked with leading tech venture capital firms and was an adjunct media professor at George Washington University. He writes about Tech, Media, and other stuff for the Spy.









Even Trump’s billionaire suck up friends are having a WTF moment watching their guy take down the US and potentially the world economy. Trump reminds me of the mentally unstable golf course groundskeeper Carl Spackler from the movie 



