When talking about the importance of shopping locally with Deena Kilmon, the director of strategic initiatives at the Easton Economic Development Corporation (Easton EDC), the first thing she does is ask to imagine a downtown with no shops, no restaurants, no museums, and no performance venues. Her point is clear; without a vibrant downtown commercial district, Easton would lose more than just the convenience of shopping locally. Without those family-run businesses, a big slice of Talbot County’s quality of life would be gone forever.
And that’s why Deena and the Town of Easton think their shopping local campaign is such a big deal. In fact, “It’s a Big Deal” has become the tagline for this year’s program, and for good reason. It’s a call to action for holiday shoppers to remember how important it is to support their favorite merchants but also how important it is to keep those crucial dollars in the community.
The Spy asked Deena to stop by the Spy Studio on Monday to hear more about what she and her team have planned.
This video is approximately three minutes in length. For more information about the “It’s a Big Deal” campaign and schedule please go here.